Am I Normal?habits
I construct a detailed argument for why I deserve a purchase before I actually decide to make it
The decision to buy is often made emotionally first, and the logical justification is constructed afterward as supporting documentation. The brain presents the justification to the prefrontal cortex as evidence — a negotiation with your own guilt about the expenditure.
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Related fact
Neuroeconomics research shows that spending money activates the same pain centres in the brain as physical discomfort — buying things genuinely hurts a little, and the justification process is a painkiller.
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Today's Moral Dilemma
If you had to speak your purchasing justifications aloud to a neutral observer before every non-essential buy, would you buy fewer things?
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